Tag Archives: Persuasion

CAN RIDICULE PERSUADE?

The Intellitake
One argument · Two sides · One verdict · Daily
Tuesday, September 22, 2026 · The Persuasion Debate

I have unshakable faith in vaccines. I went to the anti-vaccine conference intending to mock it — and that was wrong. Ridicule helps no one.

The Thesis — Leana Wen, The Washington Post

THE ARGUMENT

In today’s Washington Post, physician and former Baltimore health commissioner Leana Wen opens with a confession: she arrived at the Grand Hyatt to cover an anti-vaccine conference — keynoted by Health and Human Services Secretary Robert F. Kennedy Jr. — intending to make fun of it. Her verdict on her own intention: “That was wrong.” Wen’s faith in vaccines is unshakable, and the conference’s talking points struck her as the same deceptive claims she has rebutted for years. But the painful lesson of her title is aimed at her own side: ridiculing the people in those seats, she argues, helps no one — least of all the cause of vaccination itself.

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THE ANSWER

The maximal case for the opposite view was made by Pulitzer Prize–winning Los Angeles Times columnist Michael Hiltzik in his notorious January 2022 column, “Mocking anti-vaxxers’ COVID deaths is ghoulish, yes — but may be necessary”. Written at Omicron’s peak, it argued that “pleas for ‘civility’ are a fraud” — typically the work of hypocrites seeking to blunt criticism — and that mockery is not necessarily the wrong response to public figures who belittled the disease that then killed them. Denying sympathy, he contended, might be the only way to make such teachable moments heard. Where Wen sees counterproductive contempt, Hiltzik saw a moral pedagogy: some lessons are taught only by consequence, named plainly.

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THE INTELLITAKE

Note what this collision is not: a debate about vaccines. Both writers are emphatically pro-vaccine; the dispute is over what contempt accomplishes. And unusually for an Intellitake, history has partly run the experiment. Hiltzik’s wager was made in 2022; Wen writes in 2026, from a conference where the movement his side mocked now keynotes as the sitting health secretary. Whatever four years of scorn were supposed to teach, the class did not convert — it took over the school. Yet honesty cuts both ways: civility’s record is unproven too, and Hiltzik would ask what respectful engagement has won lately. The real question beneath the manners: does persuasion begin with respect — or does normalization? Wen has staked her answer on the first. The last four years are the evidence both sides now have to explain.

TODAY’S PROVOCATION

Think of the last time someone mocked something you believe. Did it change your mind — or harden it?

— THE EDITORS, INTELLICURIOUS —