Tag Archives: Harvard Business Review

Media, Reviews, Technology

Streaming Services: Baby Boomers Remain Base Of Traditional PayTV But Are Slowly Cutting The Cord

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From a Harvard Business Review article:

Harvard Business ReviewBaby boomers remain the base of traditional PayTV.  Even with the quickening decline of bundled TV services, 80 million U.S. households still subscribe to cable, satellite, and fiber-based video services.

Well over half of all older consumers are already subscribing to at least one streaming service, with a quarter of Americans over age 50 having cut the cord to linear services by the end of 2018.

Harvard Business Review Streaming ServicesThe traditional video marketplace is no more. Driven by a combination of technologies including high-speed internet access, billions of mobile devices, and falling prices for high-resolution displays, television as we have known it for decades is undergoing a radical reinvention, one that will reshape the media ecosystem. Just in the last few months, game-changing streaming services have been announced or launched from industry giants including Disney and NBCUniversal, spurred in part by billion-dollar investments from newer entrants such as Netflix, Google, and Apple.

To read more: https://hbr.org/2019/11/for-streaming-services-navigating-generational-differences-is-key

 

Health

Hospital Costs And Drug Price Transparency Might Not Bring About Desired Health Care Savings

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Harvard Business Review Logo“Will price transparency lower health care costs? Economic theory and hospital opposition suggest it would, but the answer is not as straightforward as you might expect and could differ from market to market. Health care is a really strange economic sector, and it doesn’t always follow the usual rules.”

  • …hospitals with low fees may demand the higher prices charged by sister institutions. Since 70% of hospital markets are so consolidated that they lack effective competition, the ability of low-priced institutions to push fees up should not be underestimated.
  • …some research also shows that in the absence of understandable quality information, some consumers assume that high price means high quality and are actually drawn to higher-priced institutions. There’s a reason, after all, that the Ritz is more expensive than Motel 6. 

Click link below to read more:

https://hbr.org/2019/07/price-transparency-in-health-care-is-coming-to-the-u-s-but-will-it-matter